OUR STORYMEET YVONNE & SHANE FOUNDERS OF BLENDI THE ORIGINAL SMOOTHIE IN SECONDS
Blendi – Pressing the Pause Button on Nature ….
Until you are ready to Press
HOW BLENDI CAME ABOUT
BLENDI was created by a mum who wanted to create a healthy food product for her son growing up. This is our story, but it’s also kind of everyone’s story.
HERE’S HOW IT REALLY HAPPENED
Myself and Shane returned to Dublin having lived overseas for many years, my occupation had been an “Entrepreneur” that was all I had known, but during that time I had lost all my creativity so as a single mum I decided the only option left was to go back to college and reskill.
My college timetable meant that when Shane (14) returned home from school in the evenings if I was late he had to make his own snack and on occasions would add hot water to a pot noodles to tie him over (it was healthier than the biscuit tin but not by much).
I could see how handy the rehydration of dried foods were for teens and for working parents and as a qualified chef thought perhaps I could make a healthier version.
Food is really important, it affects you mentally and physically especially during your growth spurt and I wanted to ensure that Shane was getting what he needed during that all-important phase.
BLENDI WAS BUILT ON FAILURE
I gave my new business the name “Nu Lyfe Foods” and started importing dehydrated, dried and freeze dried vegetables, noodles and sprouts, in an effort to make dried meals for Shane, but I could not develop a good tasting meal, it was bland and flavourless, Nu Lyfe Foods was doomed.
Shane was also a high-performance tennis player and around that time, on realising the importance of eating well, he began making his own smoothies. He started to use frozen berries and asked me was it possible to use dried fruit and veg to make Smoothies? Let’s try I said. We both watched the blade knock them all into action. It worked! We sent our four recipes to get them nutritionally analysed and they came back containing the same nutrients as using fresh ingredients.
Our concept was born!
We decided to change the name from Nu Lyfe Foods to…Blendi.
We import all our own fruit and veg from organic farms in Europe and we launched in January 2018 and have gone on to win World Global Food & Beverage Awards.